Setting Up and Customizing Viewer Segmentation for Targeted Campaigns

Introduction

Introduction

This guide explains how to set up and customize viewer segmentation for targeted advertising campaigns using the Invidi platform. Effective segmentation helps maximize ad relevance and engagement by optimizing campaign targeting based on viewer characteristics.

Accessing the Audience Segmentation Section

Begin by logging into your advertiser dashboard on the Invidi platform. Navigate to the Audience Segmentation section, where you will manage viewer groups for your campaigns.

Defining Viewer Segments

Create viewer groups based on several parameters such as demographics (age, gender, household income), viewing behaviors, content consumption patterns, and geographic location. Use these data points to form distinct segments aligned with your campaign objectives.

Refining Segments with Data Analytics

Leverage the platform’s built-in data analytics tools to analyze and refine your segments. Enhance targeting precision by reviewing viewer engagement metrics and behavioral insights to optimize segment definitions.

Customizing Campaign Creatives and Delivery

Tailor your campaign creatives and schedule ad deliveries based on the unique characteristics of each viewer segment. Personalizing content and timing increases relevance and viewer engagement for your targeted ads.

Monitoring Segment Performance

Use the detailed reporting tools available in your dashboard to track the performance of each viewer segment. Key metrics to monitor include reach, frequency, engagement rates, and conversion impact.

Adjusting Your Segmentation Strategy

Based on your analysis of segment performance, make data-driven adjustments to your segmentation strategy. Regular optimization ensures your targeted campaigns deliver the highest possible ROI.

Support and Advanced Segmentation

For assistance with setup or to explore advanced segmentation techniques, contact your Invidi platform representative or the customer success team. They provide expert support tailored to your advertising needs.

Conclusion

Setting up and customizing viewer segmentation on the Invidi platform empowers advertisers to deliver data-driven, personalized advertising on linear and streaming TV. By following this guide, you can optimize your campaign targeting and maximize viewer engagement effectively.