Accessing and Understanding Analytics and Reporting on the Invidi Platform – z3nInvidi

Introduction

This guide helps advertisers and broadcasters effectively access and interpret the analytics and reporting features available on the Invidi addressable TV advertising platform. Understanding these insights is key to optimizing targeted campaigns and maximizing viewer engagement.

Accessing the Analytics and Reporting Dashboard

To begin accessing your campaign analytics, log in to your advertiser dashboard through your service provider’s portal. Once logged in, navigate to the Reporting or Analytics section in the platform interface where you can view detailed performance metrics.

Understanding Key Metrics

Within the analytics section, you will find comprehensive data points to assess your campaigns’ effectiveness, including:

Impressions: The total number of times your ads were displayed.
Reach: The number of unique viewers who saw your ads.
Engagement Rates: Metrics reflecting viewer interaction and response to your ads.
Audience Demographics: Breakdown of viewer attributes such as age, gender, and location to help tailor your advertising strategies.

Utilizing Filters for Deeper Insights

Leverage filter options within the reporting interface to segment data by:

Time periods (daily, weekly, monthly)
Specific audience segments
Individual campaigns or ad sets

Getting Help and Support

If you need assistance interpreting the analytics data or customizing your reports, please consult the platform’s help documentation accessible within your dashboard. For personalized support, reach out to your Invidi platform representative or contact the Invidi customer success team. They can provide tailored guidance to help you maximize the value of your addressable TV advertising campaigns.

Conclusion

Effectively accessing and understanding the analytics and reporting features on the Invidi platform empowers you to optimize your advertising strategies based on data-driven insights. Use this guide to explore the dashboard, interpret key performance metrics, and leverage filters for detailed analysis to enhance your campaign impact.